Coach Educator and Founder
Ayisha Amatullah
Ayisha Amatullah is a coach educator and founder of Universal Coach Institute, an online education platform focused on professional coach training and applied coaching practice.
Job Title: Coach Educator and Founder
Ayisha Amatullah – Founder & Lead Researcher at Universal Coach Institute
Ayisha Amatullah is a researcher, coach educator, and the founder of Universal Coach Institute (UCI), a pioneering research institute dedicated to advancing coaching methodologies through independent research and education.
With over 15 years of experience in coaching and training, Ayisha has built a reputation as a thought leader in the coaching industry,
developing evidence-based frameworks that empower both aspiring and experienced coaches.
She is also an International Coaching Federation (ICF) Continuing Coach Education (CCE) Provider, offering accredited training programs to support coaches in their professional development.
Her journey into coaching education began when her own coaching clients frequently asked her how to replicate her success.
This demand led her to establish UCI in 2013, which has since evolved from a certification school into a research-driven institution committed to elevating the coaching profession through education, innovation, and practical application.
Research & Coaching Methodologies
Ayisha’s expertise is rooted in extensive independent research and education in coaching methodologies, leading to the
development of proprietary coaching frameworks, including:
- GIIFTS Model
- Solution-Focused Coaching Framework
- Transformational Coaching Framework
In addition to being a Certified Life Coach, Certified Master Relationship Coach, and Certified NLP Practitioner, Ayisha has dedicated years to researching solution-focused coaching, transformational coaching, and positive psychology coaching—culminating in the creation of UCI’s specialized certification programs. Her approach is deeply analytical, blending scientific research with practical coaching techniques to ensure that UCI-trained coaches are equipped with results-driven methods.
She received her coaching certifications from the Instruction of Natural Healing Sciences (INHS) and the International Institute of Coaching Studies (IICS).
She continues her education through graduate certification programs in psychology, further enhancing her expertise in human behavior and transformation.
UCI as a Research Institute & Thought Leadership
Under Ayisha’s leadership, Universal Coach Institute has grown into a research institute that contributes to the evolution of coaching practices.
UCI is committed to studying, testing, and refining coaching methodologies, ensuring that coaches receive training based on proven techniques and ethical coaching principles.
Ayisha regularly shares her insights through blogging, YouTube, and educational content, making coaching research accessible to a broader audience.
She has also designed coaching tools, worksheets, and structured programs that provide coaches with tangible resources to enhance their practice.
Commitment to Ethical & High-Quality Coaching Standards
As a leader in coaching research and education, Ayisha ensures that all UCI programs are built on ethical coaching principles, client-centered methodologies, and high-quality standards.
UCI’s training programs emphasize the importance of integrity, professionalism, and continuous learning—equipping coaches with both the knowledge and the responsibility to create meaningful transformations in their clients’ lives.
Empowering Women & Coaching Business Growth
Beyond UCI, Ayisha is deeply committed to empowering women and supporting coaches in building successful businesses.
She is the founder of HAWWAA (Helping Aspiring Women Win and Accelerate), a nonprofit life coaching organization that provides coaching for women who have gone through traumatic life experiences, helping them reclaim their confidence, heal, and move forward with purpose.
In addition, she is the founder of Coach Business Academy, where she provides business coaching to coaches, helping them start, grow, and scale their coaching businesses.
Ayisha has earned the title of “The Coaches’ Coach” for her role in developing some of the greatest names in the coaching industry.
She specializes in helping coaches establish themselves as experts, build profitable and sustainable coaching businesses, create coaching products and programs,
conduct speaking events, and leverage multiple streams of income within their business.
Advancing the Future of Coaching
Through her research, coaching frameworks, nonprofit initiatives, and business coaching expertise, Ayisha remains dedicated to advancing the coaching profession.
As UCI continues to grow, she remains at the forefront of coaching innovation, bridging the gap between research and real-world coaching applications.
Let’s Connect
📩 For inquiries, collaborations, or speaking opportunities, feel free to reach out!